Prices in USD. Early Bird quantities are limited; selectors show the current price stage. Eligible volume savings are calculated automatically, up to 15%. A request is free; your place is confirmed only after agreement and verified payment.

THE IDEA, IN 20 SECONDS.

YOU BRING THE AD.
THAT’S THE FILM.

Your finished ad plays alongside everyone else’s. We’re trying to make the worst movie in human history — and see if marketing makes people watch.

ChooseA place and a format.
AgreePrice, files and delivery.
You’re inAfter verified payment.

First brands wanted. Card checkout is not open yet.

Where will people see it?

Public online viewing through this website is included in the agreed film edition. Target: March 31, 2027.

US cinema screenings are a goal for July–September 2027. Venues and dates are unconfirmed. Your offer sets the binding delivery deadline and remedy.

What does my brand get?

Your agreed film placement. Pixels also get the same clickable area on this website for at least 12 months. Publication requires full payment, approved artwork and your permission.

Deliverables & project stages ↗

Who would watch this?

Curious internet people, advertising fans and participating brands’ communities. We’re building that audience from the beginning; views and advertising results are not guaranteed.

How do requests and reservations work?

A request is free and does not hold a place. Review a written offer before any payment.

When activated: reserve for 10 days at 1%, or 30 days at 2%. The fee is separate from the full placement price. Availability and cancellation terms apply.

Read the terms ↗

Who is making this?

Narek Nazaryan, DeFlick Production LLC, Armenia. The campaign follows the process of selling and promoting the film — including wearing participating brands.

Project proceeds fund the work, including the founder’s pay. Guinness approval and a record are not confirmed.

Become the general sponsor ↗

OUR CAMPAIGN?

PLEASE DON’T
WATCH THIS
MOVIE.

We plan to advertise it by telling people not to go. Will the warning make them curious?

Spread the warning Make a co-branded product ↗

A FILM BY NAREK NAZARYANNOW CASTING: ADVERTISERS.

THE ADSARE THEMOVIE.

THE ENTIRE PLOT ↓

You buy a place.
You bring an ad.
The ad becomes the film.

Finally. Ads without a movie getting in the way.

A public social experiment in marketing, attention and how far a bad idea can travel.

Choose your place in it

US brands, big and small.
Free to request. Written quote before payment.

SO, WHY WOULD ANYONE WATCH?

YOUR BRAND. ON THE TIMELINE.CHOOSE YOUR SCREEN TIME

00:0015:0030:0045:0060:00

01 / A PERFECTLY REASONABLE BAD IDEA.

CAN MARKETING
MAKE PEOPLE
WATCH THIS?

A film made entirely of the thing people usually skip.

That is the social experiment: can marketing make people choose a film made entirely of the thing they normally skip? “The worst movie in human history” is our deliberately outrageous creative challenge, not an independently established ranking.

Founder Narek Nazaryan will document the process of selling the places and marketing the film. The campaign becomes its own story: a walking billboard, openly branded appearances, short process videos and pitches to curious communities. We will report what actually happens. The film stays all ads.

Your brand can be part of the question

THE PROJECT, RIGHT NOW.

FIRST BRANDS.
FIRST CHAPTER.

STAGE 1 OF 6 · ADVERTISER REQUESTS OPEN

The idea and placement tools are ready. We are inviting the first advertisers to take part. Create your account, choose a place, upload the required material and review a written offer before deciding to pay.

Online card checkout is not active yet. Public online release is included; our target is March 31, 2027. US cinema venues are still to be secured. This is your chance to join the project at its beginning.

See every stage, deliverable and condition

WHO WOULD WATCH A FILM OF ADS?

PEOPLE WHO WANT
TO SEE IF THIS WORKS.

The curious.

People who follow internet culture, unusual projects and experiments about what makes us pay attention.

The ad people.

Marketers, designers, filmmakers and students who want to see advertising become the whole show.

Your people.

Participating brands can invite their own communities to follow their place in the film and the campaign.

These are our intended audiences. We are building the campaign from the beginning; no view count or press coverage is guaranteed. The website pixel wall is a direct benefit. The online film is the baseline release; US cinema screenings are a further goal.

What your brand receives, and where

02 / YES, IT IS FOR SALE.

HOW MUCH
OF THE FILM
IS YOU?

You supply the finished creative.
We agree exactly what goes into the film.
A clear placement. A written agreement.

A single frame.

$25 per frame · 720 in total.
One blink. Part of the film.

Your pixels.

From $1 · one actual pixel.
30 seconds in the film. A clickable place on this website.

Your name in the credits.

$100 · 200 launch positions.
Small business. Permanent part of the agreed film edition.

Your commercial.

$500 base / 15 seconds · $475 after 5% volume savings.
Choose the start. Premium zones cost more.

The general sponsor.

Starting proposal: $5,000.
Lead credit, a commercial and agreed founder promotion.

LIMITED EARLY BIRD ALLOCATIONFirst 600 commercial seconds, 120 frames, 10,000 pixels and 40 credit names use current base rates. Stage 2 adds 25%; the final stage adds 50%. See live allocation in the selector. Unpaid requests do not hold a place or price allocation.

BASE RATES IN USD · AUTOMATIC VOLUME SAVINGS UP TO 15%.Pick your place

THE ANTI-MARKETING CAMPAIGN

Please don’t watch this movie.

That’s how we plan to advertise it. Our ambition is to spend a substantial part of the campaign budget telling as many people as possible not to see the worst movie in human history. Will the warning make them curious? That is the social experiment. The budget grows from real participation; no reach or spend is guaranteed.

Spread the warning ↗ Make a co-branded product ↗

03 / THE PRODUCER IS AD SPACE, TOO.

MY FILM.
YOUR ADS.
MY SHIRT?

Narek Nazaryan
Founder · DeFlick Production · Armenia

Narek is willing to wear participating brands during the campaign. The person trying to sell a film made of ads becomes another place to advertise.

Clothing, appearances and promotional use are agreed individually. Project proceeds fund the work, including the founder’s compensation.

Become the general sponsor

THE DEAL, WITH THE LIGHTS ON.

CHOOSE.
AGREE.
YOU’RE IN.

Choose your spot.
Choose screen time, individual frames, a pixel area or an end-credit position. Check your selection before sending a request.
Read the actual offer.
We review your material and agree the price, position, rights, delivery and refund terms.
Confirm your participation.
A place is confirmed after agreement and verified payment. Online payment is not active yet.

04 / THE SMALL PRINT. NORMAL SIZE.

FAIR
QUESTIONS.

Wait. The whole film is ads?+

Yes. Approved, advertiser-supplied commercials will play one after another, alongside a limited frame sequence, a shared logo screen and paid-supporter end credits. There is no separate narrative wrapped around them. The marketing campaign tells the story of trying to sell that film.

Can I choose exactly where my ad goes?+

Choose a start time and duration on the continuous timeline. The 60-minute working canvas is provisional; it does not set the final runtime. Your requested range is saved and included in the written offer. A request alone does not reserve screen time.

What does a place cost?+

Launch pricing starts at $25 per frame, $1 per actual pixel and $100 per end-credit name. Base rates for 15 seconds are $500 standard, $1,000 feature and $1,500 premium, before the automatic 5% volume discount at 15 seconds. Larger selections receive up to 15% off. General sponsorship starts with a $5,000 proposal. Every booking receives a written offer with the final USD price, deliverables and cancellation terms before payment.

Can a small business take part?+

Yes. We are looking for US businesses of different sizes. Bring a finished ad you have the rights to use. All materials are reviewed before a placement is agreed.

Do pixels also appear on this website?+

Yes. The approved image or color and one approved link appear in your selected area on the public pixel wall for at least 12 months from publication. Publication happens within 10 business days after full verified payment, approved artwork and permission to publish. The film version shows the whole screen for 30 seconds.

What format is the film?+

The film master target is 2K CinemaScope: 2048 × 858 at 24 frames per second. Artwork and framing are reviewed in a proof.

Where will people see it?+

The agreed edition will be available for public online viewing through this website even without a US cinema deal. Target: March 31, 2027. US screenings are an unconfirmed goal for July–September 2027. Your binding delivery deadline and non-delivery remedy are in the written offer.

Is there a world record involved?+

We want to explore a record for the number of advertisers in one film. A Guinness World Records category and attempt have not been approved. The project can proceed independently of a record.

Am I buying part of the business?+

You are buying the advertising placement and any specific campaign activity in your accepted offer. No equity or share of revenue is included. Audience size, publicity and advertising results are not guaranteed.

THE NEXT AD COULD BE YOURS.

DON’T SKIP
THIS AD.
BE THIS AD.

Find your spot in the film

FINALLY.UNINTERRUPTEDADS.

Choose your place.

Pixels

Screen time

Individual frames

End credits

General sponsor

YOU BRING THE AD.THAT’S THE FILM.

PLEASE DON’TWATCH THISMOVIE.

THE ADSARE THEMOVIE.

CAN MARKETINGMAKE PEOPLEWATCH THIS?

FIRST BRANDS.FIRST CHAPTER.

PEOPLE WHO WANTTO SEE IF THIS WORKS.